Illustrative sample · AI & local-visibility snapshot
What a snapshot looks like — for a local business
Illustrative example, drawn from a real audit of a long-established local service business and anonymized — not a specific named company. Figures are industry benchmarks, not guaranteed outcomes.
27/100
Critical — largely invisible to AI. Decades of real experience, but almost no working digital presence: a thin builder site on insecure HTTP, broken images, no structured data, no reviews surfaced. The upside — nearly all of it is fixable, most of it one-time.
| Dimension | Score | Weight |
|---|
| AI Citability | 20 | 25% |
| Brand Authority | 35 | 20% |
| Content E-E-A-T | 25 | 20% |
| Technical GEO | 30 | 15% |
| Schema & Structured Data | 15 | 10% |
| Platform Optimization | 35 | 10% |
| Overall GEO Score | 27 | — |
01What we found
High priority
- Insecure HTTP & messy domain setup — the site serves over plain HTTP and the domain redirects confusingly. Browsers may warn "Not secure," and a muddled canonical address hurts trust and ranking.
- Broken placeholder images — blank graphics where icons/photos should be.
- Thin, duplicated content — services repeated with no descriptions, so neither a visitor nor a search/AI system learns what the business does.
- No address or hours on the site — only a phone number; Google/Maps can't confirm where or when.
- No structured data and no llms.txt — essentially unreadable by machines.
Medium
- No FAQ / quotable content — nothing for AI to cite for "[service] near me."
- Weak on-page expertise — long real experience and credentials aren't surfaced anywhere readable.
02Reputation
Listed on a few directories, but no clear Google rating surfaced. For a long-established business this is the biggest missed asset — decades of happy clients, almost none of it visible where new clients (and AI) now look.
03Recommendations — by area
- Fix the basics (one-time): clean HTTPS + a single canonical domain; fix broken images; add address + hours; real content instead of repetition.
- Local SEO & Google foundation: claim and optimize the Google Business Profile; NAP consistency; real service pages + on-page SEO.
- AI / GEO readiness: add schema (LocalBusiness/service type) + FAQ; publish llms.txt; add plain-language service explanations.
- Reviews & reputation (ongoing): the biggest single win here — a steady review-request flow, rating in schema, owner responses. Turn years of goodwill into visible proof.
- Social media — SMM (ongoing): a simple, planned content stream + community management + optional paid social aimed at booked enquiries; monthly reporting. Keeps the business visible year-round.
How we'd engage: a one-time fix + foundation, then keep it growing month to month — the fixes stop the leaks; the ongoing work is where the growth happens.
04Want this for your business?
We'll run the same snapshot on your site and Google profile — free, plain-language, no account access needed.