Illustrative sample · AI & local-visibility snapshot
What a snapshot looks like — for a massage / rehab clinic
Illustrative example, drawn from a real audit and anonymized — not a specific named clinic. Figures are industry benchmarks, not guaranteed outcomes.
55/100
Fair — a decent base, half-read by AI. Clean site with real booking and basic location data, but thin content, missing contact options, and incomplete machine-readable signals leave it under-found.
| Dimension | Score | Weight |
|---|
| AI Citability | 45 | 25% |
| Brand Authority | 55 | 20% |
| Content E-E-A-T | 50 | 20% |
| Technical GEO | 65 | 15% |
| Schema & Structured Data | 55 | 10% |
| Platform Optimization | 55 | 10% |
| Overall GEO Score | 55 | — |
01What we found
High priority
- No phone number on the site — booking is only via an app/form. Some patients just want to call; right now they can't, so they bounce.
- Thin service descriptions — services are listed as links with no explanation of what each treats or its outcomes. Little for a visitor to read, and nothing quotable for AI.
Medium
- Structured data is incomplete — LocalBusiness schema exists (good), but key fields like the address are empty, so machines get a partial picture; no FAQ schema.
- No llms.txt — nothing gives AI assistants a clean summary; no Google Maps embed.
02Reputation
Covered in the full snapshot — we read your Google / review-platform ratings and whether they're machine-readable (in schema) and being kept fresh.
03Recommendations — by area
- Fix (one-time): add a visible phone number; flesh out each service with real descriptions; complete the schema (address, AggregateRating).
- Local SEO & Google foundation: optimize the Google Business Profile (categories, services, photos, hours, posts); NAP consistency; on-page SEO.
- AI / GEO readiness: publish llms.txt; add FAQ schema + a real FAQ; plain-language service pages (the quotable content AI needs).
- Reviews & reputation (ongoing): rating into schema; steady review requests; owner responses.
- Social media — SMM (ongoing): a planned content stream (tips, results, team) + community management + optional paid social aimed at booked appointments; monthly reporting.
How we'd engage: one-time fix + foundation, then keep it growing month to month — most of the result is in the ongoing work.
04Want this for your clinic?
We'll run the same snapshot on your site and Google profile — free, plain-language, no account access needed.