Illustrative sample · AI & local-visibility snapshot
What a snapshot looks like — for a massage / rehab clinic
Illustrative example, drawn from a real audit and anonymized — not a specific named clinic. Figures are industry benchmarks, not guaranteed outcomes.
Fair — a decent base, half-read by AI. Clean site with real booking and basic location data, but thin content, missing contact options, and incomplete machine-readable signals leave it under-found.
Dimension
Score
Weight
AI Citability
45
25%
Brand Authority
55
20%
Content E-E-A-T
50
20%
Technical GEO
65
15%
Schema & Structured Data
55
10%
Platform Optimization
55
10%
Overall GEO Score
55
—
01What we found
High priority
No phone number on the site — booking is only via an app/form. Some patients just want to call; right now they can't, so they bounce.
Thin service descriptions — services are listed as links with no explanation of what each treats or its outcomes. Little for a visitor to read, and nothing quotable for AI.
Medium
Structured data is incomplete — LocalBusiness schema exists (good), but key fields like the address are empty, so machines get a partial picture; no FAQ schema.
No llms.txt — nothing gives AI assistants a clean summary; no Google Maps embed.
02Reputation
Covered in the full snapshot — we read your Google / review-platform ratings and whether they're machine-readable (in schema) and being kept fresh.
03Recommendations — by area
Fix (one-time): add a visible phone number; flesh out each service with real descriptions; complete the schema (address, AggregateRating).
Local SEO & Google foundation: optimize the Google Business Profile (categories, services, photos, hours, posts); NAP consistency; on-page SEO.
AI / GEO readiness: publish llms.txt; add FAQ schema + a real FAQ; plain-language service pages (the quotable content AI needs).
Social media — SMM (ongoing): a planned content stream (tips, results, team) + community management + optional paid social aimed at booked appointments; monthly reporting.
How we'd engage: one-time fix + foundation, then keep it growing month to month — most of the result is in the ongoing work.
04Want this for your clinic?
We'll run the same snapshot on your site and Google profile — free, plain-language, no account access needed.